How Advertisers and Publishers make money

Advertisers vs Publishers

I am not acquainted you are aware or unaware that people are investing a lot to promote their products, website and services as well as they are earning by Advertisement. On the one they are  promoting their products and on the other hand they are offering money to the Publishers. One who invest on Advertisement is called Advertiser and who shows Ads on his blog/website and YouTube known as Publisher. In both of the cases they earn a lot of money easily but sometimes Advertiser has to invest more for the Advertisement and he couldn't get its proper benefits, therefore they don't invest on Advertisement even a Rupee more. I would like to advise them one who has invested on Advertisement or wishing to Advertise, should not leave Advertising because in the beginning mostly Advertisers don't get benefits. If you will leave Advertising your competitors will leave you so far. As the Advertisers don't get proper benefits in a short period as well as Publishers don't make money in the beginning. A Publisher needs numerous traffic on his site to make more and more money.
Suggestion for Advertisers
If you are wishing to Promote your product, blog/website and services I recommend you to choose Google AdWords because this is a Google Service that is not more costly. There are lots of sites offer Advertise Service on a fixed or negotiable prices but I would like to tell you choose always that site which is getting high traffic daily as shoutmeloud, justdial etc. In this way your product or blog will get at least 80% response from the site visitors.