Google Adsense is one of the best platform to monetize a blog and make money on the web. A blogger get paid for Ad impressions and valid Ad clicks served by Google. Revenue is debited in the Adsense account of blogger. But in last some weeks I'm getting many more messages regarding Adsense Report understanding, so I thought to reply all of them and like of them to make understand the Adsense Report through my blog post. In this article I will be talking all about Adsense Report understanding. After reading this article you will know that how Google Adsense pays to his clients.
CTR = (Clicks/No of pageviews) * 100
for example today your blog got 4 click on 500 pageviews then
CTR = (6/500) * 100 = 1.2 %
It should not be higher than 3 or 5% otherwise you may have to face problems regarding your account. Sometimes accounts are blocked by Google due to the suspension of invalid click activity.
2. Impression CTR
3. Ad CTR
CPM = (estimated earning/pageviews) * 1000
Hope that you have understood all about Adsense Report and its importance. If deem it interesting do share it with your friends who are making money from Google Adsense.
Pageviews
You have published number of posts/articles on your blog and along with this you have published some pages, if a visitor go through them it is counted every time. It doesn't matter if a visitor view a page once, twice or thrice.CPC
CPC stands for Cost Per Click that means how much a blogger get paid on a single Ad click. It is determined by the Advertisers who is paying to Google to promote his product or services. CPC is based on Keywords, high CPC keywords pays more amount. To get high CPC keywords for a blog post or article Google Keyword Planner can be used that is free forever. There are some paid sites that can show you latest high CPC keywords if pay for their service. Semrush and Ahrefs are one of them that is preferred by successful bloggers.CTR
CTR stands for Click Through Rate that means percentage of Ad click. To calculate CTR you can see its formula -CTR = (Clicks/No of pageviews) * 100
for example today your blog got 4 click on 500 pageviews then
CTR = (6/500) * 100 = 1.2 %
It should not be higher than 3 or 5% otherwise you may have to face problems regarding your account. Sometimes accounts are blocked by Google due to the suspension of invalid click activity.
CTR has three kinds -
1. Page CTR2. Impression CTR
3. Ad CTR
CPM
CPM stands for Cost Per Thousands that is paid a blogger for 1000 Ad impressions. It is counted on 1000 Ad impressions. Have you known anything here ? You are not paid only for Ad clicks but also for Ad impressions received.RPM
RPM stands for Rate Per Thousand that means estimated earning of a blogger for 1000 Ad impressions. It doesn't mean actual earning therefore it's called estimated earning. To calculate it see the formula used for it -CPM = (estimated earning/pageviews) * 1000
Ad Impressions
It means how many times Ad was shown on the web page. For example you have embedded 2 Ad units in a single article and that article is read by three people on different devices then pageviews will be 3 and Ad impressions will be 3*2=6Hope that you have understood all about Adsense Report and its importance. If deem it interesting do share it with your friends who are making money from Google Adsense.
3 Comments
The different ways and techniques that you have listed are great, and I think, most of us here would be already following that. There must be more than these ideas to increase Adsense RPM. At this time, I consider one smart way to boost RPM, if you are looking for improving Adsense RPM quickly, just make sure you are allowing best (high paying) advertisers on your website, by barring or adding any low paying advertiser from your AdSense account settings...
ReplyDeleteMoreover, it might be advantageous for you to attach Google Analytics with your AdSense a/c. This will advise you to check where the improvement in the earnings is coming from. Frequently it occurs when a page on the website rises in search rankings. In case, if your organic search count has increased, they are much more likely to click on AdSense ads if they are arriving from Google than the social sites or a referred or traffic buying site. The visitors for the Google search are very targeted to the topic of yours page. But yeah, on the other side, not sure about the image ads. From my own experience, the visitor tends to stay away from them. I need to practice to know more about this. Let's see...
Anyways, thank you so much for all these. Definitely, it will encourage me to concentrate on each and small things to improve earnings. And FYI, now I have done some of this but not all. I will be updating my Adsense account today, or in case, I need any, I will post here for you to anwer.. :D
That’s truly very informative post. Indeed, I needed all this information and you have helped me thoroughly by sharing this post. Well, I have a blog and I need to increase the revenue from it so I would also be using Adwords Management service. Hopefully, it will be beneficial for me!
ReplyDeleteThat’s truly very informative post. Indeed, I needed all this information and you have helped me thoroughly by sharing this post. Well, I have a blog and I need to increase the revenue from it so I would also be using Adwords Management service. Hopefully, it will be beneficial for me!
ReplyDeleteThanks for your comments 👍